Checking out people's media consumption habits
Below is an intro to some current trends and practices in tv and content consumption.
Recently, with the growth of digital content, the way in which individuals consume media has changed significantly. For many years, traditional television was the primary source of home home entertainment for the majority of people. Nevertheless, since the advancement of internet streaming platforms, many audiences are turning away from arranged television, particularly among younger individuals. Instead, international media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the transformation in audience intake habits. These options are popular for allowing individuals to watch the shows and films they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the way in which individuals are getting their information is also changing. Individuals are significantly turning towards online news sources, instead of watching television, to discover the latest worldly affairs. However, at the more info same time, due to a constant flow of information, individuals are coming to be overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and simpler to observe. Nowadays it is common to see news channels that have sizeable followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been essential for providing individuals with trusted and verified news sources, in a form they can readily identify with.
In the current digital age, smart phones have become one of the most commonplace tools that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a variety of personalised videos and interact quickly, making these videos a lot more appealing and addicting than conventional content. Short form videos are also being used more frequently for news and educational functions, not just for home entertainment. Consequently, this pattern is evolving the way individuals are proactively looking for and expecting to receive information, in a much faster, much shorter and more visible format.